But Are We Untapping Them?

Posted: September 30, 2008 in Economy, Headlines, Our Expression

Affluent Blacks continue to be an untapped market for luxury brands

Wealthy African Americans are a largely untapped and widely overlooked demographic despite having $29.8 billion in purchasing power, according to results from a study released recently.

The paper, “Marketing to Affluent African Americans:

Strategic Insights for Reaching an Untapped Market,” consisted of online interviews with affluent African Americans as well as a series of regional focus groups held in Atlanta, Chicago, Miami and Washington, DC. It features the results of insights on the behaviors, attitudes, opinions and spending patterns of affluent African Americans, defined as individuals earning at least $75,000 annually. (more…)

As I have said on this site many times before, the lack of advertising luxury items has not stopped Black folks from purchasing those type of products. This is all about Ad shops wanting more money. Plain and simple.


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