Is MSM An Extension Of Obama’s Campaign?

Posted: August 18, 2008 in Politics

This is one of those stories that can be spun either way. Pro-Obama folks will magnify any negative press regarding Obama to make their case. Pro-McCain folks will magnify any instance where MSM wasn’t there to catch McCain’s every word.

Not too long ago I heard of an article (I’ll try to locate it) that explained how MSM isn’t as supportive of Obama is it is consumed with the idea that they could be part of making history with a Black president. The narrative itself sells–especially when compared to the narrative of yet another old White man who has been swimming in D.C. political gumbo for years.

Will the media change up on Obama if he wins the election? Dunno. What I do know is that mainstream media has hardly been a friend to the Black community–especially in its portrayal of Black men.

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Obama’s Edge in the Coverage Race
By Deborah Howell
washingtonpost.com

Democrat Barack Obama has had about a 3 to 1 advantage over Republican John McCain in Post Page 1 stories since Obama became his party’s presumptive nominee June 4. Obama has generated a lot of news by being the first African American nominee, and he is less well known than McCain — and therefore there’s more to report on. But the disparity is so wide that it doesn’t look good.

In overall political stories from June 4 to Friday, Obama dominated by 142 to 96. Obama has been featured in 35 stories on Page 1; McCain has been featured in 13, with three Page 1 references with photos to stories on inside pages. Fifteen stories featured both candidates and were about polls or issues such as terrorism, Social Security and the candidates’ agreement on what should be done in Afghanistan.

This dovetails with Obama’s dominance in photos, which I pointed out two weeks ago. At that time, it was 122 for Obama and 78 for McCain. Two weeks later, it’s 143 to 100, almost the same gap, because editors have run almost the same number of photos — 21 of Obama and 22 of McCain — since they realized the disparity. McCain is almost even with Obama in Page 1 photos — 10 to 9. (more…)

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