“My audience is 93% black…I serve my audience.”

Posted: July 8, 2008 in Headlines, Our Expression

This is what Johnathan Rodgers, president and CEO of TV One has said recently regarding his network’s decision to cover only the Democratic National Convention.

Here his more from the article~

TCA PRESS TOUR — Given Barack Obama’s historic run for the Oval Office, African American-themed cable network TV One plans to break from its usual entertainment programming to provide extensive coverage of the Democratic National Convention in August.

This is a huge deal for TV One as it is for the African American community,” said Johnathan Rodgers, president and CEO of TV One, a channel in about 40 million homes. “African Americans have fallen in love with Barack Obama’s family, his candidacy … we will be covering the democratic convention all the time.”

But John McCain shouldn’t expect the same treatment. The network doesn’t plan any coverage of the Republican convention.

“We are not a news organization,” said Rodgers, speaking at the opening session of the semi-annual Television Critics Association press tour in Beverly Hills. “We are a television network designed to celebrate African American achievement.” (more…)

This is called “selective logic”.

  1. DarkStar says:


  2. blkolivegrrl says:


  3. lunchcountersitin says:

    Stupid? No.

    Honest? Yes.

    Even with Obama, I doubt they’ll get good ratings (for TV One’s target audience)… it is what it is.

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