Missing opportunity

Posted: April 7, 2008 in Uncategorized

“Indeed, with advertisers stampeding toward digital marketing, it’s hard to overlook the fact that not a single legacy black media brand has made a successful transition to the online world. Consider EbonyJet.com: Its traffic is so small it doesn’t register with ComScore or Nielsen. The website aggregating the biggest black audience online is Time Warner’s Black Voices. The second-most popular is BlackPlanet.com — owned by five Asians.” (From the article “The Catch-22 of buying Black Media” which appeared in adage.com)

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