I am totally down with targeted marketing, especially when it comes to reaching out to Black Americans. Sometimes, I have to admit that some of these ideas seem a bit redundant. Maybe I’m wrong.
CheapTickets launches African-American mircosite
BY CHERYL V. JACKSON
suntimes.com
Discount Internet travel site CheapTickets.com will launch an African-American microsite for consumers using content from Chicago-based Johnson Publishing Co.’s EbonyJet.com today.
The site, urbantravel.cheaptickets.com, will include information about music festivals, museums and other cultural activities and sites. A blog will feature contributions of magazine editors, museum curators and celebrities. (more…)
Cheap tickets is just admitting that it has NO idea how to market its product to Black People, so it outsourced the tasked to Johnson Publishing, and build a site around the content.
At least JP will get a few dollars behind this.